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Computerworld CRM News Mobile CRM app helps construction firm diversify its business VCC, a nationwide retail construction company, finds that giving project managers smartphone access to customer data is a big boost in attracting new business. More... Wed, 01 Sep 2010 20:30:00 GMT Salesforce.com rolls out contact-data service Salesforce.com rolled out a new service on Wednesday that integrates business-contact information with its own CRM (customer relationship management) application and Chatter collaboration software. More... Wed, 01 Sep 2010 15:25:00 GMT The Two Most Meaningful CRM Reports CRM systems are where the richest data about customer relationships is supposed to live, and most CRM systems provide a report-writing system as well as dozens of canned reports. As I wrote last week, reports immediately expose data quality problems and some of them can provide dangerous misinformation. More... Fri, 27 Aug 2010 15:36:00 GMT The Two Most Dangerous CRM Reports CRM systems are where the data about customer relationships are supposed to live, and they typically provide a report-writing system as well as dozens of canned reports. But reports are incredibly vulnerable to GIGO, and they immediately expose data quality problems. Let's look at issues that limit the validity and credibility of any reports in your CRM system. More... Tue, 24 Aug 2010 16:56:00 GMT The CRM Talent Shortage: Here, Now A shortage of CRM talent in the current economy? Who'd a thunk it. More... Thu, 12 Aug 2010 15:17:00 GMT Speech recognition systems must get smarter, researcher says If you loathe talking on the phone to automated speech recognition systems, take solace: scientists are working to make such systems more lifelike and less annoying. More... Thu, 05 Aug 2010 20:50:00 GMT More CRM News View more CRM news and analysis from Computerworld.com http://www.computerworld.com/s/topic/120/CRM

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